What is the Sharing Title ?

What is the Sharing Title ?


What is the Sharing Title ?


The Sharing Title is a very important feature of your Engagement. It defines what Title Text will be displayed on the Shared Posts created by users engaging with your Engagement. As such, it has a a great impact on it's ability to catch other people's attention, and Drive new clicks on your Engagement from Shared Posts. 

If you are using Paid Media to promote your Engagement, the first user who clicks on your Engagement is a paid acquisition. If this user then shares your Engagement, you earn free additional reach. In this way, you decrease your overall CPA (Cost Per Acquisition), while increasing your Reach and Number of Post Engagements.

How to define Sharing Title ?


To define your Engagement's Sharing Title, open your Engagement and head on to Section 6. User Sharing Options. There, along with Channel definition, you will find the Sharing Title Subsection.




By default, this value is defined as "Check out what I did!". It's not the most creative CTA ever, for sure, but it's one generic one we've found wide enough to cover every usage, and blur enough to make people curious to know more.

You will definitely come up with better ideas, so use the text box to define the Sharing Title you want your shared posts to display.


Remember : Attention span on Social Media (and elsewhere) is getting shorter and shorter. So keep your message concise and punchy, and go straight to the point.

If you can use Humor or other Emotions, it's even better as an emotional response make people more likely to feel concerned and take action.

How will it be displayed ?


Once you've defined your Sharing Title, it will be used for every post Shared by your users. Once they finish interacting with your Engagement, they will get to the Sharing Page of your Engagement.






When they click on the Channel of their choice, a pop up will open and take them to the Sharing Screen. Here's an example for Facebook :






And here the Final result on the User's Newsfeed : 





You can see that along with User Created image, the Sharing Title is one of the most visible elements of the post thanks to its size and boldness. It's an important Branding asset, so make it count !  


Now that you know what the Sharing Title is, go on and create your first Engagement !


Your ideas and remarks are priceless : if you think something is missing or could be better, either here on the Knowledge base or on the platform itself, just drop us a line and we'll fix it in no time :)
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