How to setup Email Collection ?
Email Collection is a great feature for brands who want to build email lists based on their user's interest and interaction with Engagements.
SLAM allows you to easily set up Email Collection, while providing users all required information about data usage and privacy. Here's how it works.
Enable Email Collection
Go to your Engagement, select the Editor and open. Scroll down to Section 5 : Email Capture
This section is opted out by default, as we noticed a majority of brands want to focus on Engagement rather than Lead Generation. By activating the On Button, you open a breakdown menu :
You will now see Text editors to personalize your user's experience as they finish the Engagement, and get asked to submit their email.
Please note that Email Submission is not mandatory. Users will be asked whether they want to submit their email, but will still be able to proceed to the end of the experience without doing so. As a result, you might want to clarify benefits of submitting email, such as Participation to a contest, access to free perks, etc... Be creative !
Advanced Options
You can click on More Options to personalize your email Collection. In this section, you will find :
Text Description, to provide your users more information about context and data usage, rules etc...
Optin Message, to collect consent from your users
Extended Info : when enabled, new fields will be added below the email adress collection field
When you have edited your Email Capture parameters, simply save and publish your Engagement like you would normally.
And that's it, you're good to go ! To know more about Email Collection, head to the dedicated section in our Knowledge Base.
A lot of success for your campaign !
Feedback is the key to success : if you think something is missing or could be better, either here on the Knowledge base or on the platform itself, just drop us a line and we'll fix it in no time :)
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